It looks like Google is allowing business who don’t link directly to their Google+ page from their website the option to use Google Webmaster Tools as an alternative verification method. Today I saw the following message for the first time:
I’ve been working with clients since Google+ pages were first announced, helping them verify their Google+ pages but this is the first time I’ve seen such a message. This client has not yet linked their website to their Google+ but they have linked their Google+ page to their website. I’m still trying to figure out who owns the gmail account from which the request was sent and how can I or if I can also initiate such a request.
Once I accepted the request Google added “Accounts” under the “Associates” area and lists the Google+ pages associated with the account:
Anyone else seen this new Google Webmaster Tools message asking you to approve or reject the linking of our website to your page? Is this brand new or did I have my head in a hole and missed this?
Update: This is discussed at support.google.com! I must have had my head in a hole because I was totally not aware of the ability to verify your Google+ page other than reciprocal linking between your website and your Google+ page. I do believe this is relatively new because I’m sure I read the verification process a few months ago and GWMT verification wasn’t an option.