In 1998 Clark Taylor was an account executive with a DC area start-up, selling transaction processing data and software to financial institutions and payment processors. He liked his job but he knew there had to be a better way to make sales than cold calling. The company received few leads through the website’s contact us page. But when they did get a lead, it was warm and usually resulted in a sale. He convinced the president that if they could spend just a little bit of time on improving the website, they’d get more warm leads. The president agreed and Clark Taylor’s career as a digital marketer began.
He worked for that same start-up for 8 years, creating the company’s first digital marketing programs. When he left in 2007, nearly all revenue was attributable to online marketing.
Clark has since worked both in-house and as a consultant to more than 50 companies, specializing in SEO for large, complicated sites, social media strategy and content marketing. He was in the trenches when the SEO industry was born and has helped businesses survive every known Google algorithm update including Panda, Penguin and Hummingbird.
Clark lives and works from his home in Germantown, Maryland. He has a wife and young daughter, who keeps him busy when he’s not working. He’s a lifetime Mountaineer fan and serves on the board of the National Capital Area Chapter, West Virginia University Alumni Association.